4Enterprise mission  --  quality first, service first, innovation first, the sales first.

4Enterprise purpose  --  created to meet customer demand,developing by innovating, entrepreneurship to
                                            realize the value of life

4CORPORATION SPIRIT  --  honesty,professional, strong and effective. 

4The Core values  --  faith is better than life, innovation is limitless.　

4The eidos of company management
  wBe honesty to employee--People-oriented

  wBE honest to customer----Serve for you with all sincerity

  wBE honest to company--Reward  value

  wBE honest to partner-- Mutual Benefiting and Win-win

4Managerial Ideology
  wStrategy management concept- overall point of view first 

  wOrganization management concept- high-efficiency first

  wService management concept- sincerely service first 

  wOperation management concept- professional business first 

  wMarket management concept-master the overall market first