"By revenue, Anhui Heli forklift quarterfinals already the world, and our goal is to impact the top five." On November 25 Shanghai Bauma, just outside the window, like the weather, cold, wet and construction machinery industry can not stop Ann fork Group chairman Zhang Jin Anhui Heli confidence. In the case of mechanical engineering overall sales decline, industrial vehicle sub-sectors to grow emboldened remark is the basis, the company action on the transformation of new product lines and marketing system of the same concern.

Data show that, although there are Chinese version of the Marshall Plan, "Fudge", but construction machinery sales this year, there has been no improvement. Data Industry Association show that in the four major construction machinery (excavators, loaders, bulldozers, rollers), and included in the statistics of 28 major excavator excavator factory in September 4559 units were sold, down 33% year on year , down 15% YoY; loader sales fell 24 percent to 10,001 units so far this year sales fell 10%; bulldozers, the 12 major manufacturers bulldozer bulldozers sold 535 units in September, down 252 units, a drop of 32.02 % total sales from January to September 6369 units, down 1318 units, a drop of 17.15%; 22 companies in September sales rollers 989 units, down 338 units, a drop of 25.47%.

In this context, the project has become a vehicle truck belongs one of the few bright spots. China Construction Machinery Association Industrial Vehicles Branch Secretary, said Zhang Jie, the first ten months of this year, construction vehicles are the only two to maintain growth of construction machinery sub-sectors, market demand, "the truck has been relatively stable. And now due to lower electricity quotient rise, logistics construction investment has grown rapidly, while growth in consumer demand for products of food, medicine and other logistics transit time required, and truck sales should be able to maintain double-digit growth every year. "

Anhui Heli for 23 consecutive years as the domestic truck industry market share of the first, apparently from this modest growth trend in benefit. "This year's financial data has not come out, but last year our operating cash flow per share is more than earnings per share, which means that the company's earnings quality is very good." Zhang intake was very proud.

On this basis, Anhui Heli determined to further deep plowing market. The Shanghai on Bauma, Anhui Heli bring new LNG empty container stacker, 46 tons of internal combustion forklifts and container front 25 tons of internal combustion forklifts and maximum tonnage cranes, but also with a small 2.5-ton electric forklift, two tons pallet truck 2.5 ton electric forklift explosion. Zhang Jin said, which shows the company's ability to provide customers with a full range of products, "the forklift product line, together have completed the full coverage. Can satisfy the small, personalized storage needs, but also to meet the ports and other large trucks the special needs of customers. "

He is very popular 3-ton forklift illustrate bring value to customers, "together with the same product before, the level of international giants to sell 28-30 million products in China, one Taiwan, which together require only 130,000 yuan around, forcing the other price to 15-16 ten thousand yuan. "Similarly, in the large port facilities, Anhui Heli-quality products is equivalent to the same specifications as the price of foreign products, 60% -75%.

Beyond this, Anhui Heli also focus on enhancing the marketing services capabilities. The company is to strengthen channel construction, upgrade network marketing capabilities. Zhang Jin said the company in the country or in direct sales, "If the social division of labor that can be professional enough, I do not stick to how to market, but will make customers more direct accept corporate, foreign suppliers are so transferred." in addition, Anhui Heli has also been marketing company in the country to achieve a mixed ownership, "Anhui Heli highest wages were not me, but doing a good marketing manager who may have a few million a year." Zhang into jokes.

Rational ownership structure and profitability of the company has also brought in an awkward situation: As Anhui SASAC companies, brokerage analysts generally believe that the future may launch an ESOP will not have a positive impact on the company, "and profit from operations capability, the company is more efficient than private enterprises in the same industry, has no room for improvement. "